Institution of Mechanical Engineers, Apprentices Campaign, 2010
Sole responsibility for strategic campaign development and execution of integrated apprentices acquisition campaign.
Development of campaign strategy and messaging, development of various creative concepts in co-ordination with client, graphic designers and copy writers. Managed focus group testing workshop with target audience. Supervised campaign execution in print and online: posters, online banners, monthly HTML newsletters. (whilst employed at Burson Marsteller, London)