Institution of Mechanical Engineers, Students Acquisition Campaign, 2009
Sole responsibility for students acquisition campaign including strategic campaign development, focus group testing workshops and complete campaign execution on- and offline.
Extensive target audience-, competitor and brand analysis, development of campaign strategy and messaging, development of multiple creative concepts, layout execution in print (poster and brochures) and online (development of students website including content strategy and sitemap development, constant content development and monthly HTML newsletter). Client lead and coordination of internal and external suppliers, e.g. web developers, printer and graphic designer. (whilst employed at Burson Marsteller, London)