Bonne Maman, Brand Campaign and Point-of-Sale Campaigns, 2001-2004
Planning and execution of specific point-of-sale campaigns for German’s food retailers. Annual planning, idea development and execution of campaign toolkit off- and online (displays, posters, stickers, flyers).
Print execution of global brand campaign in Germany (ads and bill boards). Co-ordination of media planning and -buying. Target audience, competitor and brand status analysis, client lead and co-ordination with headquarter in France. (whilst employed at Serviceplan, Munich)