Cortal Consors, Integrated Marketing Campaign, 2006/2007
Development of cross-media strategies for integrated brand positioning and marketing planning. Planning and execution of integrated product campaigns aiming to boost product sales, as well as brand campaign aiming to increase brand awareness and sympathy. Execution of above the line channels (TV, radio, print, outdoor) and co-ordination with media planning, online marketing and event communications.
Target audience and market analysis, development of brand positioning, as well as brand architecture concepts. (whilst employed at Serviceplan, Munich)