Gardena, Point-of-Sale Campaigns and Brand Campaign, 2002-2004
Execution of seasonal point-of-sale product campaigns, as well as support of planning and execution of integrated brand and key product campaigns in TV, radio and print.
Coordination with client and all internal service departments (DTP/Retouching, production, media, online, pos displays). Idea development and strategic planning of multiple PoS campaigns including posters, flyers, give-aways, displays and sweep sticks. Execution of European campaign adaptations in print and radio. Co-ordination with France, Italy, England and Austria. Competitor analysis, support of target audience and brand status analysis. (whilst employed at Serviceplan, Munich)