GlücksSpirale, Integrated Marketing Campaign, 2003/2004
Brand positioning of German lottery product ‚Die GlücksSpirale‘, planning and execution of an integrated brand campaign aiming to improve brand awareness and appeal via TV, print, radio, billboards, Point-of-Sale marketing and online elements.
Coordination with Bruno Bozzetto, the Italian creator of Signor Rossi, contract negotiations regarding fee and copyrights. Supported the planning as well as had sole responsibility for the campaign execution in multiple channels. Conceptual development of give-away tool box, coordination and management of give-away orders of all 16 federal states of Germany. (whilst employed at Serviceplan, Munich)