Scout24, Integrated Brand and Product Marketing Campaigns, 2006/2007
Execution of various product marketing campaigns off- and online for specific divisions of Scout24 Group (e.g. Auto-Scou24, Electronic-Scout24, Job-Scout24).
Execution in print, TV, radio and online. Integrated co-ordination of all Scout24 divisions regarding the use of individual creative concepts, as well as media planning. Brand status and target audience analysis. Development of a single-brand-strategy. (whilst employed at Serviceplan, Munich)