Royal Dutch Shell, Energy Concerned Citizen Social Networking Platform, 2010
Supported the strategic and conceptual planning, creative development as well as web programming of Shell’s social networking site for energy concerned citizens.
Led creative development process exploring multiple design concepts, supported content structure and sitemap development. Integration of Twitter, Facebook and YouTube. Supervised final programming process with CMS supplier in France. Constant co-ordination of internal and external suppliers.
Strategic development of marketing plan to promote site, creative development and execution of print advertising, leaflets as well as online banners and event material in co-ordination with creative team. (whilst employed at Burson Marsteller, London)